Protecting what's inside

Jersey Girls Dairy, LLC, a dairy farm in Chester, Vermont, partnered with Noluma to upgrade its packaging to protect its farm-fresh pasteurized milk against light exposure. Working with Noluma to launch a new bottle design, the two companies joined forces to educate the local community on light’s negative impacts on milk, and the power of light-protected packaging to prevent nutrient degradation. Through educational campaigns at local farmers’ markets during the summer of 2018 Jersey Girls demonstrated the benefits of light-protected dairy packaging, showing how it improves the overall quality of milk and maintains its fresh, wholesome taste through its full shelf life. Community locals could clearly see, smell and taste the difference of light-protected milk. The campaign resulted in Jersey Girls’ sales tripling a month into the launch, measurable quality improvements noted by consumers, and invitations for Jersey Girls to exhibit at Farm Shows throughout the country.

In the UK, Noluma partnered with dairy supplier Freshways, bottling their milk in Noluma-certified packaging for the pop-up ‘Dairy in the Dark’ experience on London’s famous Portobello Road. UK parents, foodies, media and influencers were given the chance to experience what it was like to shop in the dark using night-vision goggles, and understand how light protection protects the nutrients and fresh taste of milk. Visitors got to taste light-protected milk for themselves with an on-site barista and took home a packaging test kit to test their own milk brand to see if it is light protected. They also were given a bottle of Freshways in a Noluma-certified light-protected bottle so they could taste for themselves the superior taste and freshness of light-protected milk. British milk is known for its superior quality and at Noluma we want to make sure that its delicious taste and nourishing goodness is protected in the right packaging so everyone can enjoy it at its best.

Noluma worked with Pennsylvania-based farming community Lancaster Local to support the design of light protected packaging for new organic milk with A2A2 protein.

The community of farmers in Lancaster, Pennsylvania produces Grade-A milk from local, grass-fed cows, and wanted Noluma-certified bottles to protect the milk’s overall quality, nutrient integrity and fresh taste for the full extent of the product’s shelf life.

Launching in the summer of 2019 in the Northeast region, Noluma and Lancaster Local will host events to raise awareness among consumers around light damage, and the availability of local milk that is protected from the degradation often caused by light.

Noluma partnered with the Guangzhou-based Honest Dairy Co. Ltd to certify and launch new light protected packaging for its LGG probiotic yogurt Body Knows^™ in China.

Body Knows^™ helps to improve Chinese consumers’ intestinal health with LGG probiotics and uses light protected packaging to protect nutrients and freshness while extending the product’s shelf life from 18 to 21 days. Body Knows^™, in addition to LGG probiotics, also contains GOS probiotics and high quality raw milk.

The first-ever light-protected yogurt in China sets a new benchmark for the dairy industry around consumer expectations for retaining nutritional benefits and extending product shelf life.